Jurassic World Jumps The Shark

More than 25 years ago, the cinema was irrevocably changed as technology was able to bring to the big screen, in startling photo-realism, creatures that had up until then, only been done with small clay models in stop motion, or normal-sized animals superimposed to look more monstrous. Computer Generated Imagery (CGI) allowed film maker Stephen Spielberg to bring dinosaurs to life in Jurassic Park and Hollywood has never been the same since. In fact, the film was so groundbreaking it set the standard for special effects that has only been increased in the interim years and it spawned several sequels, including this weekend’s Jurassic World: Fallen Kingdom. Unfortunately, for its pedigree, Fallen Kingdom suffers by comparison.

The film stars Chris Pratt and Bryce Dallas Howard reprising their roles from the first Jurassic World. Howard is the daughter of film maker Ron Howard who once starred in the 70’s TV series Happy Days, which was an immensely popular series. The show enjoyed its success until season 5 when a character performed a stunt on the show that was so unbelievable it coined the term “Jumped The Shark” to describe a show that goes so far that it exceeds the limits of believability. That family legacy continues here as Jurassic World: Fallen Kingdom jumps the shark.

Howard and Pratt are tapped to return to Isla Nublar to save the dinosaurs that have been permitted to live on the island after the events in Jurassic World. It seems that the island has a volcano that has become active and threatens to kill all life on the island. It also seems that Pratt’s personal pet raptor, “Blue,” is of particular interest in the survival effort, which is why they need Pratt’s help. Unfortunately, the rescue is not as altruistic as Howard and Pratt are led to believe and dangerous situations ensue.

Where the movie jumps the shark is that aside from the above synopsis there is no real plot to the movie, which means it devolves into nothing more than a series of action sequences loosely tied together by a common narrative. In order to create stimulating visuals, the film makers put characters in increasingly unbelievable situations and have them make decisions that no normal human being would make. It also creates a back story to explain the current situation that runs contrary to established story line from the previous films.

Howard’s Clair, so strong a character in the previous film, is reduced to bit character status in this sequel, not giving her room to grow or any opportunity to show her acting range. She is simply window dressing in this film. Even Pratt’s Owen is left flat as he gallops from scene to scene reacting to the impossible plot points with nothing more than a smirk and a shrug. Jeff Goldblum reprises his character Malcom from the first trilogy, but only inasmuch as he appears to testify before congress so the film can moralize on science run amuck.

The story also introduces a new character, Maisie Lockwood, but then doesn’t do anything with her, other than to put her in danger and in need of rescuing on several occasions, despite having potentially the greatest plot thread of the whole film. One possible explanation is that she is setting up the third film in this second franchise. Unfortunately, if other people agree with this assessment of the movie, it may not spawn a third installment.

The special effects, revolutionary in the first Jurassic Park, are run of the mill here, offering no awe inspiring graphics or breakthrough visuals. In fact, some sequences seem rushed, the overlays are obvious and the physics are problematic. It is as if the producers didn’t bother to research how hot lava really is.

Of course, the movie has to introduce a new variation of a big bad dinosaur as every other film in the franchise has done, but this big bad monster is a bit of a retread and does not engender any real sense of malice or threat beyond that of “Oh My God, It’s a Dinosaur!”

Jurassic World: Fallen Kingdom is a poor addition to the Jurassic Park franchise and is unworthy of the name. Even the most ardent dinosaur fans could skip this film and not really miss anything. The producers, in an effort to capitalize on the franchise while feeding a frenzy of mindless action, have taken the story into unbelievable plot points much like Happy Days did in season 5 where Fonzie Jumped the Shark.

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Deadpool’s Second Coming

With the explosion of super heroes raining down on both the big screen and the small screen, it is getting difficult for a title to stand out from the rest. Every season, many films are welcomed with cheers as the heroes win the day. Just three weeks ago, the box office was broken wide open by the reigning king of ensemble super hero movies with Avengers: Infinity War to the stunned silence of fans and one could be forgiven for thinking that was enough daring do for now. One would be wrong. This weekend, another super hero film (don’t call me a hero) debuted with Deadpool 2 to howls of laughter.

Ryan Reynolds lobbied Fox for years to bring the character to the big screen, especially after Fox messed up the character in X-Men part 2 (which Ryan played). Fox was not only not interested, they were so not interested that Ryan had to finance the film himself on a shoestring budget. His efforts paid off in a big way as the first R-rated super hero (stop calling me a hero) movie actually beat box office records and was heralded as a universal fan favorite. It was, in fact, so successful that it garnered studio support for a sequel.

In Deadpool 2 Reynolds resumes the titular role as the “Merc with a Mouth” who routinely breaks the fourth wall and addresses the audience directly. He is continuing his career as an assassin for hire and is effectively eliminating all of his targets, save one. His last target manages to get away and comes after our hero (I said stop calling me that) in a tragic way. Deadpool realizes he must make some changes in his life and decides to build a team after he runs afoul of the time travelling mutant known as Cable. Colossus and Negasonic Teenage Warhead return to help build the team. For this film, many more known mutants actually make appearances, a subject of angst for fans of the first film.

Reynolds’ performance is consistent with his acting style of irreverent, irresponsible, immaturity first made famous in Van Wilder and present in almost every film his has headlined. Of course, he seems tailor made for the character and it works in spades. Most of the other characters are CGI or on screen so little their performances are little worth mentioning. Josh Brolin, most recently seen as Thanos in Avengers: Infinity War, must love green screen acting as, like Thanos, Cable is partially CGI rendered. He brings a humanity to the war weary time traveler who is trying to undo a personal tragedy in the future.

The film runs 2 hours and at no time is the viewer left yawning. Nonstop action keeps attention focused on screen as well as the occasional Easter Egg that fan boys love looking for. The problem is that there are so many occasions of side-splitting laughter it is easy to miss things. It builds on a few sight gags introduced in the first film as well as creating brand new situations.

Deadpool 2 is a fine follow up to the original. It is every bit as funny as its predecessor if not funnier. One thing of note is that Deadpool 2 is the first mutant film to be released since Disney acquired 20th Century Fox, thus bringing all the mutant characters (X-men, Wolverine, Fantastic Four) back into the Marvel fold. That meant they could have included some MCU characters in this film had they so chosen. Evidently since the bulk of filming was completed before the sale, they didn’t feel it necessary to go back and add any MCU Easter Eggs, which is disappointing. The best scene by far is the mid credits sequence wherein Deadpool “fixes” mistakes.

The Super Hero genre is far from tapped out as next month brings Ant Man and the Wasp and next year wraps up the Infinity War story and introduces Captain Marvel (Not to be confused with Shazam coming also). It seems that super heroes will be on screen for the foreseeable future. Get some popcorn and candy and settle in. This is going to be a heroic ride.

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The Hollywood of Texas


Just outside the window of Pocket’s Grille, a large, rustic water tower announces the name of the small Texas town of Smithville much like the giant HOLLYWOOD sign does in California. Inside the restaurant, people sit around enjoying their meals and conversation amid large signs and props from the 1997 movie Hope Floats. One might think that the owner, Troy Streuer, has a mere obsession with the film, but the truth goes deeper than that; the movie saved his business. “I was literally about to close my door. I’d been open like 8 months or so and I wasn’t making it. And all the sudden, Hope Floats starts filming and everything turns around. I have this deep love for [the film] because it somehow got me over the hump.”

The movie, starring Sandra Bullock and Harry Connick Jr. was the first of more than 80 movies, television shows, and commercials that have filmed in Smithville, bringing in a significant revenue stream and putting the town on the tourist map.

It is All in the Name

Adena Lewis, Director of Tourism and Economic Development for Bastrop County and former President of the Smithville Chamber of Commerce, credits the town’s mayor for putting Smithville in the limelight. “Because of the smart thinking of Vernon Richards, our mayor at the time, the name of the town, Smithville, was used in the film. [The producers] came to him and asked him if they could repaint the name on the water tower to match the name of the town in Arkansas that was in the script. Vernon said ‘that’s kind of an expensive thing to do. Why don’t you just use the name of our town?’ The location guy said that was entirely too complicated a process. Vernon said ‘why don’t you just give me a dollar.’ The guy reached into his billfold and gave him a dollar and Vernon said ‘you’ve just bought the rights to use the name of the town Smithville in your movie.'”

That thinking became a tradition as more films came to Smithville. “If you walk in the Hall of City Hall, you’ll see framed dollar bills or dollar checks from lots of production companies that have come to Smithville,” Lewis added. “It’s become a tradition to collect a dollar from them in order for them to be in Smithville.”

A Location Destination

Many big productions have since been filmed within the few city blocks of Main Street including Doonby starring John Schneider, Beneath the Darkness with Dennis Quaid, Lost in the Sun featuring Josh Duhamel, and Oscar Winner The Tree of Life, starring Brad Pitt. More recently, the pilot for the television show Kevin (Probably) Saves The World was filmed in town.

Filmmaker Peter Mackenzie wrote and directed the 2013 movie Doonby and had planned on shooting at Spiderwood studios in nearby Elgin, Texas, when a producer recommended Smithville for location shooting. “I drove down and it was incredible. It was exactly what I’d written. ‘Oh yea, there’s the police station. Oh yeah, there’s the bar.’ It was absolutely perfect as a film set. I knew I was in good company because on the other corner the Coen brothers were doing scouting.” Mackenzie sees the value of the town as a shooting location. “You’ve got this little town itself which is a dream to film in with locations everywhere you look. You have this wonderful countryside all around it.”

April Daniels, the Executive Director of the Smithville Chamber of Commerce, echoes Mackenzie’s thoughts. “Mostly people come here because they want to shoot onsite. They want to shoot our beautiful old main street buildings. They’ll put up new awnings for us or they’ll paint the side of our buildings or paint signs. For Kevin (Probably) Saves The World, they dressed up the windows up and down the street.”

Smithville has a film commission that interfaces with the production companies before and during the filming process. Skeeter Sewart, the film commission’s chairman, volunteers his time to help producers find locations. “What we try to do is when the movie contacts me, I show them around and show them what [the] locations are and then give the heads up as to what fees and permits and everything else is required.”

When a film is on location, it brings in a lot of traffic and business for the town. Sallie Blalock owned the Katy House Bed and Breakfast for 20 years. She recalls when The Tree of Life was shooting, the producers went out of their way to minimize the disturbance of bringing in trailers and finding places to park them. “Terrence Malick did not want to disrupt the town at all so he rented every property that was for sale or rent so they didn’t have to bring in trailers and a lot of equipment.” She appreciates the business that production companies bring. “Valero came and did three or four commercials in town and filled up the bed and breakfast for three days in the middle of the week. You can’t beat that.”

If You Film It, They Will Come

While many of the residents appreciate the film industry for the revenue it brings directly, there is another benefit to having movies shot in town. Lewis recalls when she first joined the Chamber of Commerce she noticed that a lot of people coming into town were coming because of Hope Floats. “I don’t think any film has been as popular in bringing tourists to us as that original [film]. People still come here to get married, see the house.”

Sewart also sees the benefit tourism brings to the town. “They come in, they eat at Pockets, they buy gas. If their car breaks down, they get it fixed. It brings in revenue.”

A True Love Story

To say the town has a love affair with the movies is not just an understatement; the movies have a love affair with the town as well. Streuer has made lasting friendships with many of the production crews, many of whom return for new projects. “I think once you get that reputation of being easy to work with from the government standpoint all the way down to the people, I think that really carries.” When the crew members move on to become producers and directors later in their careers, Streuer states that “they remember Smithville and they come back.”

Peter Mackenzie calls Smithville home as well. “These are close family friends, not just acquaintances. All the actors who were on Doonby have all stayed very close to the people of Smithville. They all consider it as a place where they have a bunch of friends. John Schneider is in love with the place and is always around. Several of the other actors become very much a part of the world in that little town in Texas.”

Sallie Blalock recalls Dennis Quaid helping out the town in its time of need as it recovered from the wildfires of 2011. “Dennis Quaid was in the police station to shoot a scene for Beneath the Darkness when he noticed a barrel in the hall and asked what it was for. The Sherriff said it was for Blue Santa and it was usually full of toys for kids. This was right after we had the wildfires and everybody was tapped out and the barrel was empty.” Quaid brought his band in and held a sold out concert and the proceeds went to help the town with the Blue Santa.

The Challenge for the Future

Unfortunately, the love affair has been a bit strained lately as production companies have begun to opt for locations in other states. Lewis explains that it all comes down to money. “Every year at the legislature, we have to fight to get funding for the Texas Film Commission,” she said. “Texas was a leader for a long time, and now we get competition from Georgia and Louisiana. We’d never paid money to get people to come, we’d just given them a percentage back on what they spent in Texas as an incentive. We used to be the leaders on that and now we’re not.”

Sewart sees the changes as well. “The pilot [for Kevin (Probably) Saves The World] was filmed here. Now they film it in Georgia because the incentives are better. If Kevin was being filmed here, because it’s a series, they’d be here every day. Now I hear they’re just outside of Atlanta.”

Despite the legislative woes, Smithville’s old water tower stands like a beacon, bringing a bit of Hollywood to Texas. Movie makers and lovers from all over the country visit Smithville to catch a bit of Hollywood magic. Working amid the props from that first film, Streuer recognizes the magic of the movie making in his restaurant. Even after 20 years since the film’s debut, Streuer still sees the residual impact from Hope Floats in Smithville. “People still come to see the town and they still come in here.”

 

This article originally appeared in the April 2018 issue of TexasLiving.

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Thanos Is A Good Guy

The latest big bad on the big screen has to be Thanos, the purple giant of the MCU playing havoc with Earth’s mightiest heroes in this week’s Avengers: Infinity War. The character comes directly from the comic books where he has been a villain for most of Marvel’s cadre of heroes since his inception in February 1973 in Iron Man #55. Thanos’ biography in the comics is varied and random, owing to the fact that he has been written by several writers over the years; each adding to the back story as needed by the story they were writing at the time. Invariably, he is depicted as having little regard for any life other than his own and willing to kill anyone or anything to achieve his goals. This attitude is most commonly characterized as pathologically evil—a label not entirely unearned, but actually not as accurate as one might think. When looking at the MCU version of Thanos within the scope of RPG morality, many would assign the chaotic evil alignment to him, but actually, Thanos falls more accurately in the alignment of extreme Chaotic Good.

In role playing games, there are nine alignments; three variations of each of the two principle categories of good and evil and a neutral alignment smack-dab in the middle. The sub categories are lawful, neutral and chaotic, making the alignments chaotic good, neutral good, lawful good, lawful evil, neutral evil and chaotic neutral and true neutral. Lawful characters act within the confines of established law and societal morality. They do good or evil according the laws under which they operate. Chaotic characters have no regard for the laws of civilization, nor any societal morals or imperatives. Chaotic evil is characterized by a complete disregard for any life and a willingness to kill anyone who would get in the way of whatever goal the character has set. They are only concerned with achieving the goals. While this description fits the Thanos of the comics, the version brought to the big screen differs in one key aspect. For chaotic evil to apply, the goals must be evil or entirely selfish in nature. The big difference between Chaotic Evil and Chaotic good is the motive for the goals. Both alignments have no compunction about killing or destroying, rather they differ on the reason why.

In the film Infinity War, the character is portrayed by actor Josh Brolin, albeit with a CGI facelift and body shape. Through a very nuanced performance, Brolin brings a deeper thread to the Titan’s back story and actually creates a sympathy for his situation. The writers gave Thanos a motive for his nefarious goal of instantaneously wiping out half of the universe’s population with a snap of his infinity-gauntleted fingers. Thanos was raised on Titan, a paradise of peace and prosperity for generations until greed and excess threatened to destroy the planet if things didn’t change. Thanos warned his people that overpopulation and over consumption would destroy them if they didn’t reduce their population by half. They ignored him and continued until his predictions came true. Driven by this tragedy, Thanos then went out with his forces and began culling the population of the universe whether or not they wanted or needed his help. Of course, he met much resistance to his efforts and that is when he realized he needed the infinity gauntlet to achieve his goals of mercifully putting the races out of their misery. His underlings, on the other hand, are more in line with lawful evil as they act out his orders for their own selfish reasons, while spouting Thanos’ desire for mercy.

That need for mercy is how Thanos falls into the alignment of chaotic good. He thinks he is performing an act of mercy for the greater good as he sees it. No one ever said “good” was a universal concept, especially when considering a chaotic alignment. In his perception, he is saving the universe from itself and anything he does to that end is justified, including sending mercenaries to take the stones and kill anyone who would stop them. It is for this reason that he is chaotic good and not chaotic evil.

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Infinity War Has No End

The summer 2018 movie season has just launched what will be the reigning king of the annual box office with Marvel’s Avengers: Infinity War. This much anticipated installment in the Marvel Cinematic Universe (MCU) ties all of the previous MCU films together in a tight package that spans galaxies and offers parts for almost every super hero and supporting character in the franchise. In fact, it wouldn’t be inaccurate to say that almost every preceding film has set up the events in this movie. With all of that setup and with all the money Disney/Marvel has spent building up the hype, this movie is poised to be the biggest blockbuster or the biggest failure in the studio’s history. And for all that, the answer to the question of success or failure is not revealed in this movie, as Avengers: Infinity War is simply a setup for the next Avenger’s movie to be released in summer 2019.

When the greater MCU was announced after the successes of Iron Man and Captain America: The First Avenger, there was a lot of talk about how the Avengers’ ensemble films would play out. Kevin Feige said early on that the Avengers would end up in the Infinity War and that the story would span two movies. Some fans were pumped by the news, while others expressed disappointment. Marvel responded to the fan’s outcry by saying that there would not be an Avengers: Infinity War part 2 and changed the working title to Untitled Avengers Movie.

This was a lie.

There HAS to be an Avenger Infinity War part 2 if for no other reason than Avengers: Infinity War doesn’t finish the story at all. In fact, it just stops in the middle of the climax with no resolution to the dramatic events unfolding during the climax. Whatever they do entitle the film, it is going to be Infinity War part 2.

Part 1 offers fans all the excitement the hype promises by tying the dangling threads of previous films such as Captain America: Civil War, Doctor Strange, Thor: Ragnarok, and Black Panther into a complicated but easy to follow story that carries the MCU heroes battling the minions of Thanos on Earth, on Titan, and in a place called Nowhere among others. The film reveals the location of the final Infinity Stone, known as the Soul Stone and demonstrates what the stones do individually and together. We even see the return of characters believed long dead.

The recurring theme of sacrifice carries throughout the film as most of the heroes offer to sacrifice themselves for the greater good. In fact, it has been a foregone conclusion that one of the primary heroes will not survive the Infinity War and much discussion has been devoted to guessing which one will make that ultimate sacrifice. Rest assured no one will guess correctly.

The movie is very entertaining and in many ways, quite satisfying. But I cannot say I left the theater satisfied. In fact, when the credits started rolling, no one clapped, which is testament to the complete lack of satisfaction this film provides with regard to the story at the film’s end. Is it worth seeing? Yes. Is it good? Yes. But don’t go thinking you’re going to get the whole story. It isn’t finished yet. Do go see it, if for no other reason that to know what’s coming in the next Untitled Avengers movie. Of course, Marvel can pull a fast one and resolve all the issues that Infinity War creates in one of the other films in the pipeline like Ant Man and the Wasp or Captain Marvel.

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Play The Game

As a child of the 70’s and a teen of the 80’s, I find shows that delve into the pop culture of those decades particularly compelling. I thoroughly enjoyed the Netflix series Stranger Things which featured so many Easter eggs of the 80’s it has become a cultural phenomenon for this decade. Easter eggs are small hidden references in media that harkens to another film, show or game. Cultural Easter eggs are also the point of Stephen Spielberg’s latest film, Ready, Player One, and viewers will spend much of the film trying to identify all of them. The movie is an adaptation of the novel by first-time author Ernest Cline, a self-described child of 80’s culture who takes the title from the experience of playing most 80’s video games. While most viewers will find satisfaction in this film looking for and identifying the parts of 80’s pop culture that are significant to them, the movie does work on its own merits as well, although it does have to overcome one or two challenges to do it.

The movie centers around a young man in a dystopian future where people escape the pain of daily life by plugging into a virtual reality world called the Oasis where people can become anyone they wish to be. Many people chose to become super heroes or characters from films and TV. The Oasis is so pervasive that its virtual economy drives the real world economy. The Oasis was designed and built by two men who have become legends to users and when they end their partnership, it creates ripples across the world. One of them dies and leaves his stake in the oasis to the person who can complete three puzzles in the Oasis to unlock Easter eggs and win the contest. Much like the sword in the stone, no one has proven worthy to win the challenge. Until now.

The Hero of the film is Wade Watts (AKA Parzival), portrayed by Tye Sheridan, a loner who competes in the contest as a loner without the benefit of a “pack.” He does, however, have other loners that have become friends while idolizing the mysterious player known only as Art3mis. Parzival and his friends soon realize that in order to beat the corporate team known as the IOI’s to the win the game, they must pool their knowledge. But even then, will it be enough?

The film is almost entirely CGI, since most of the engagement is in the Oasis, with the occasional back story being film with the real actors. One would think that with this technological advantage the 3-D version of the film would be spectacular. Unfortunately, it did not use the technology to its advantage and the 3-D was subpar, even though the imagery was very good. The textures were some of the best yet, especially the skin textures of the character’s avatars. It was difficult to distinguish between the CGI and the actual film sets in some scenes.

The acting was probably the biggest challenge the film facing it, as most of the cast are unknowns and their performance was rather stiff and stilted. Add the fact the CGI avatars suffer from the CGI inability to convey the subtleties and nuances of human expression and the performance suffers accordingly.

The story does fall into the standard quest formula with the requisite challenges the protagonist must overcome to reach his goal, but the characters do a good job of driving the story through the plot by being engaging and easy with which one can identify. The other challenge is that the film is long at two-and-a-half hours and drags at times. If the script had been tightened up, the film would have flowed much better.

Ready, Player One is a good movie to enjoy in the cinema, although not necessarily in 3-D. Spend the time watching for the Easter eggs that are individually significant, as there has to be at least one. Parzval drives a DeLorean that is a mash-up of Marty McFly’s time machine from Back to the Future, the Ghostbuster’s hearse and KITT from Knight Rider. The Iron Giant makes an appearance, as does King Kong, and MechaGodzilla. The reference to the 1980 film Excalibur was my personal favorite.

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What Kind of SJW Are You?

I’m not one to say I told you so (OK, maybe I am) but the recent Facebook scandal has illustrated the very concerns I have been sharing for years. Social networking has exploded in the past decade with people connecting and interacting on various platforms such as Twitter, LinkedIn, Instagram, and of course, Facebook, sharing their daily lives, their ideas, dreams, concerns, dinner plans, etc. During the whole process, cries of privacy and safety concerns have come from many corners since all of the sharing reveals data that criminals could use to target new victims. The obvious culprits are pedophiles, burglars, and identity thieves, but this latest controversy has identified the real danger: data mining. The data comes from not only the profiles users build but also from user activities online, such as those inane quizzes that come across your Facebook feed. I have warned people about taking these quizzes for years.

When anyone sets up a social media account, the site requires a lot of information that seems quite logical to build a profile. Name, email, phone number, and birth date seem like reasonable information to build a profile, so people readily give up this info. But data mining sites don’t stop there. They want more. The reason they want more is not [just] to make the site more usable, but to make more money. Social networking sites sell user data to various marketing firms to generate revenue that keeps the site running. Users get ads that are targeted to them based on the information they share on social media sites. The more data provided by the user, the more targeted that ad.

The profile is not the only way that data gets collected, user activity actually provides way more data for these firms. Online quizzes ask seemingly innocuous questions that generate tons of data. These quizzes offer to let the user know what the user’s color says about them, what super hero they would be, and what their name means in Elvish among other things, and people clamor to give up their private information. Not only do they willingly do this, they also give up access to their online friend’s profiles. The data mining firms are cleaning up with all the data they have available and the marketing firms are loving sending specific ads so they can charge more to the advertisers. All this comes from those innocuous social profiles.

Now the media is up in arms about how user data has been collected supposedly to effect the presidential election. First it was Russian collusion, now it is Cambridge Analytica that ruined the Clinton presidency that the media had prepared to celebrate. The real fact of the matter is that Cambridge Analytica did nothing more than any other data firm has been doing since the birth of the Internet. They collected data and sold that data.

Was Facebook complicit in this supposed breech of public trust? Yes and no. They created the platform that makes such interaction possible and they built the system that sells the data to pay for it. Did Mark Zuckerberg set out to ruin Hillary’s presidential chances? Of course not. That was just a bonus.

Now the internet’s social justice warriors are promoting the hashtag #deletefacebook to call on users to quit the social media giant as a form of punishment. These people think that since their data—that they happily gave up on their own—was used in a way that they don’t like, the site that collected that data must be shut down.

It is just another example of how society refuses to accept any personal responsibility for their actions. They gave up the data willingly. Once you give it up, what it is used for is no longer your concern. You don’t want Cambridge Analytica to sell your data, don’t take the stupid online quizzes.

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